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 Luis Verdeja Lizama
Chairman & Founder
Luis Verdeja received a bicultural Spanish and British education and graduated with a degree in Economics from Complutense University in Madrid. He began his professional career as a Financial Director in an industrial company and later assumed Sales & Marketing responsibilities as well.
In 1980 he joined Oriflame Cosmetics, a Swedish company engaged in direct sales of cosmetics and listed on the London Stock Exchange, as CEO of the Spanish subsidiary. He remained with that company for ten years.
He has worked in executive search since 1990, joining Spencer Stuart, one of the leading multinational search firms, in 1994. He worked with this firm in its Madrid office until 1998 and then in its Miami, Florida office until the year 2000, when he returned to Spain to found Verdeja & Asociados in Madrid.
Both in Spain and in the U.S., Luis Verdeja has performed senior management searches for leading companies in a variety of sectors, including Telecommunications, Consultancy, Media, Entertain-ment, Publishing, Leisure & Hospitality, Energy, Industry, Consumer Goods, Luxury Products, Construction, Real Estate, Distribution and Banking.
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 Mercedes Martínez Ortiz
Director
Mercedes Martínez holds a degree in Industrial Psychology from the Complutense University in Madrid, as well as a Master’s in Business and Finance from Harvard University.
She began working in Human Resources thirteen years ago when she accepted a position with an industrial company belonging to the Portuguese group Sonae.
Subsequently she joined Accenture (Andersen Consulting) and remained there for eight years. She began as a SAP/HR consultant for clients in the consumer goods, infrastructure, and pharmaceuticals sectors. During her last five years with the firm, she served as HR Director for Alnova Technologies Corporation, a group subsidiary engaged in developing and selling software for the banking sector.
She accepted a position at Carrier (UTC Group) as Human Resources Director for Spain & Portugal, and subsequently joined Verdeja & Asociados as Director of Consultancy.
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 Cristina Villa Alcázar
Head of Research
Cristina Villa holds a degree in Industrial Psychology from the Complutense University in Madrid.
After three years in the marketing department of a Swedish electromedical group, she began working in executive search in 1997. Since then she has been engaged exclusively in research and assessment aimed at identifying and evaluating executive profiles.
As consultant, Cristina has worked for Spain’s leading companies in a broad range of sectors, including IT, Telecommunications, Construction, Real Estate, Media, Energy, Industry and Services, among others.
In early 2005 she joined Verdeja & Asociados as Head of the Research Department, where she conducts research, designs search strategies, and performs initial evaluations.
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